Free for individuals. No credit card.

Let's get you on the path.

It's free to start on your own work, and yours to come back to, so every project you ship is a win you can point to and the next one comes easier. Bring your team in and those wins compound: everyone on the same path, pointed at the same goals, their wins adding up to one shared direction.

Individual

Get your first AI win.

Free

Everyone's telling you to use AI. This is where you find where it actually fits your work, get a first win on the board, and keep going, without the guesswork. Free, and yours to come back to as the work changes.

  • See where your time is really going, and where AI can win it back
  • Get to a real win, not another stalled experiment
  • Walk away with a plan your AI tools can run with
  • Your work stays, so every win makes the next one clearer
  • A growing library of video lessons

Team

Win together, again and again.

Custom

The moment your AI plans depend on other people, scattered docs and solo experiments stop working. Team brings everyone's thinking into one place, shows where you line up and where you'd trip over each other, and gets the group winning together instead of scattering across half-finished pilots. Run it on your own, or have Justin and Kellan in it with you.

  • Everyone's thinking in one place, not ten scattered docs
  • See where you agree and where you'd collide, before you build
  • One win the whole team gets behind, then the next
  • Unlimited members, invite everyone
  • Optional: Justin and Kellan, in the room with your people, all year

Why it's a membership

Because the wins shouldn't stop at one.

AI adoption isn't something you finish. Your work keeps shifting, and there's always a next win to go after. So this is a membership you return to, not a one-time fee: ship a win, come back and reflect on what it changed, and the next move is already waiting. Everything you've done stays right where you left it, so the progress adds up.

Ship a win
Reflect on what changed
Spot the next one
Win again

What's included

CapabilityIndividualTeam
The AI guide: an expert conversation that draws the plan out of you, one question at a time, no blank pages or forms
Intelligent solution design: matched to your problem
The Opportunity Map: every idea plotted intelligently, so the one worth building rises to the topNot included in Individual
The Brief: your whole plan on one page, no consultant deck. The one people actually read and understand.
The Build Plan: build-ready steps your AI tools pick up. You'll thank us later.
The Roadmap: an ambitious destination, real waypoints, and always one small next move
The Return: come back after you act, bank what changed, and line up the next move
A saved workspace with all of your ideas and opportunities
MCP and CLI access, so your AI tools can read your opportunities
A growing library of video lessons and templates
Access to the Pathfinder community
Security and data-retention controls
Pathfinder sessions per monthUp to 15Unlimited
Users1Unlimited
A portfolio analysis of the team's opportunitiesNot included in Individual
Team-lead tools to drive AI adoption and keep everyone alignedNot included in Individual
An account-wide data-retention policyNot included in Individual
An in-person Pathfinder workshop for your teamNot included in Individual
1:1 coaching for your leadersNot included in Individual
Regular review and training sessionsNot included in Individual
Exclusive access to the Pathfinder teamNot included in Individual

Hands-on, with our team

Run it yourself, or run it with us.

Some teams want to run Pathfinder on their own. Others want us in it with them. Either way it starts with the same Team plan. The hands-on version brings Justin and Kellan directly to your people, in person, coaching you through the real decisions and staying with you through the year. You're not just buying software. You can bring in the people who built the method. We figure out the right shape together.

Talk to us

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